[Delray Beach, FL.] – [7.31.2025] – DUPR (Dynamic Universal Pickleball Rating), the world's most accurate pickleball rating system, and DUPR Coach, a coaching and player development platform, today announced the launch of a new initiative to deliver accurate player ratings from video analysis using AI tools. As part of this initiative, PlaySight, the global leader in AI-driven sports video technology, becomes the first official integration partner.

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This initiative marks a major step forward in making accurate pickleball ratings more accessible to players everywhere.

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The core of the partnership is integrating PlaySight’s advanced AI-powered game analysis into DUPR, allowing players to receive an initial DUPR rating based on their video and evaluation by a DUPR Coach.

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“This initiative is about unlocking access,” said Tito Machado, CEO of DUPR. “Not everyone plays in a league or tournament right away. Now, with a video of your match, you can get a trusted, data-driven rating. PlaySight is the ideal launch partner; they bring precision video capture and analytics already used by top-level athletes worldwide, and their presence in leading pickleball venues makes this a natural fit.”

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Beyond ratings, the collaboration opens up new opportunities for content creation. PlaySight’s SmartCourts automatically produce highlight clips and full-match replays, which can now be curated and shared across DUPR’s digital channels. This makes it easier than ever for players to showcase their skills and for fans to engage with the sport. 

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"We are proud to partner with DUPR, a clear leader who shares our vision for advancing pickleball through technology," said Chen Shachar, Co-Founder and CEO of PlaySight. "Our AI systems create a massive trove of performance data and video highlights every single day. This partnership provides the perfect platform to not only enhance rating accuracy but also to deliver this incredible content to millions of passionate players worldwide through DUPR's amazing community."

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PlaySight is the first AI technology partner to integrate with DUPR, helping set a new standard for video-based ratings. As the need for AI assessment tools in pickleball grows, DUPR will support an evolving range of use cases—whether captured on a SmartCourt, a mobile device, or other advanced tools. The goal is to make accurate ratings more accessible by opening up fresh ways for players to engage, get rated, and improve through video.

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About DUPR

‍DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues, and players. DUPR's dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including United Pickleball Association (UPA), PPA, Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League, National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.

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About PlaySight

‍PlaySight is a pioneer in AI-driven sports technology. Its SmartCourt platform is used across more than 40 sports—including pickleball, tennis, padel, and basketball—providing automated video production, live streaming, and advanced analytics. PlaySight is the official video technology partner of the PPA Tour and is installed at top pickleball facilities like Dill Dinkers, Ace Pickleball Club, and The Fort in Fort Lauderdale.

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Media Contact:

‍Kyrill Hartog
VP Marketing & Communications
kyrill@mydupr.com

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